Once you complete this process, you can use the option located in the bottom left corner to display only downloaded accounts.įor the purposes of this guide, let’s stick to just one account named ‘Impression Digital’. We recommend only downloading the accounts that you will be regularly managing in order to speed up the process. You have two options to log in, you can either open a new tab in your browser or use an in-app browser to sign in.Īfter logging in, you should be able to see a list of available accounts to download. If you don’t see the prompting sign-in window, click ‘Add’ located in the top left corner of the Editor. The editor asks you to sign in to your Google Ads account connected to your organisation’s My Client Center (MCC). Once installed and launched, you should see the following screen below. Setting up to work on your accounts offline If you already have some experience with Google Ads Editor and you are keen to expand your knowledge with more advanced functions, click here to navigate to the ‘Advanced functions in Google Ads Editor’ section. Here we cover key fundamentals needed for you to utilise Google Ads Editor for day-to-day Google Ad processes. Google Ads Editor is available for Windows and Mac OS. We suggest checking the official minimum requirements for further details. So ensure that there’s enough space for your accounts’ data. Whilst Google Ads Editor is quite small in size, only taking up a couple of hundred megabytes, account data downloaded can vary. In both cases, the site should look like what is found in the screenshot below.Ĭlick ‘Download Google Ads Editor’ to get started. This directs you to the official Google Ads Editor site, this can also be found through a quick Google search too!. You can find the latest free-to-use version of the Google Ads Editor application and download it by accessing the following link. Google Ads Editor’s main benefit is its ability to allow you to make a substantial amount of changes in seconds across your ad account and allow you to quickly view what is actually in your campaigns. What extensions are applied to a certain campaign, which keywords are broad match in a particular ad group, what campaigns are running what bid strategy and so much more.The tool also allows you to quickly audit an account, within seconds you can have a holistic view of an entire account seeing: Adjust your campaign settings in bulk – Need to exclude search partners? Change your targeting method? Or perhaps you need to change your ad rotation settings? You can edit all relevant campaigns in a matter of seconds in Ads Editor.Bulk upload hundreds of ads/keywords in seconds, find and replace a key CTA in your ads, quickly get a snapshot of all the live ads in your account, alongside pausing ads for a promotion that has just passed The world of paid media is fast moving industry and the main benefit of using Google Ads Editor is predominantly focused on saving you time by: Google Ads Editor allows you to upload hundreds of ads in bulk alongside making multiple changes to all campaign types, alongside providing a clear breakdown in terms of what is inside a campaign. The program allows you to create and manage campaigns without ever having to open your internet browser. This performance review subsection allows you to view overall ad account, campaign level, and ad group level performance, allowing you not to have to rely on the browser UI to view performance.Īlthough this performance overview provides a powerful top-line view that can be segmented by time, the tool does not provide a keyword-level view, which is a reason why many paid media specialists still tend to use the browser UI when reporting. Google Ads Editor has changed significantly over the years, the main new feature of the program is the performance overview subsection. The tool also provides the ability to overhaul your campaigns without having an internet connection, which is useful as you can prepare wholesale changes on the go. Google Ads Editor has changed significantly over the years and now provides data insights reducing the need to log into the web browser platform. The application allows you to make changes to your campaigns such as make bulk actions, quickly review a campaign’s structure and much more. Google Ads Editor is a software application that allows you to manage your campaigns outside of the Google Ads browser UI. Advanced functions in Google Ads Editor.Navigating around the tool: a quick tour.Setting up to work on your accounts offline.Tutorial: how to use Google Ads Editor?.
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